JUANA TAMALE
Branding + Logo Design - 2020 - currentJennifer Zavala approached me to develop the branding for her taco-centric Philadelphia based POP-UP and developing food cart project surounding tacos and tamales. I worked with Jenn to develop a logo that was generated from her provided reference imagery. She wanted to intertwine her neon-punk vibe with her Mexican heritage. The result is a fusion of classical Mexican imagery with inspiration from Mexican music event posters.
I’ve also designed a series of event posters for Jenn’s ongoing Birria pop-ups and events.
In October 2021 Juana Tamale is opening a brick and mortar location. During the resturant buildout I’ve developed the brand identity further and designed a brand identity guide, brand collateral, store-front signage, neon signage, and merch.
![](https://freight.cargo.site/t/original/i/7b046e528d85959b0aec159ab41317e6d922460842a284d5b1a4495ffbb467a4/juanatamale-eastpassyunkrestaurant-07.jpg)
![](https://freight.cargo.site/t/original/i/a73b62b9981f87bc13cfe14e9be988363c6544d973020c0ade731a78cad26fa1/menus.jpg)
![](https://freight.cargo.site/t/original/i/71f964cf225c00307552f0338855cdd0c7bcd09bbfe9fb0512cac4f73de2b584/cards_smallerjpg.jpg)
![](https://freight.cargo.site/t/original/i/dc456edd9cbd7a7d0be42b9463fb2f39758a33ee5009e4ec263d8f04ab9c67b6/shirts.jpg)
![](https://freight.cargo.site/t/original/i/786df021949a6ee0cd16384b8e5269152dfcc5d4b037e455ad5931fe35e43ab0/pocket-single-color-pocket-front.jpg)
![](https://freight.cargo.site/t/original/i/5ea504a2cba8ba14483da37681b9676864b19ae2548365249c8a9cbdacbcd1f1/pocket-single-color-WIP-copy.jpg)
![](https://freight.cargo.site/t/original/i/2e26e5f8db5d2bf624451708e1fbcacfd4cf0b276eb2a785403d226236a415ad/IMG_1008.jpg)
![](https://freight.cargo.site/t/original/i/f757a5bdb878976b191da148c290ea3248ef6be0799736734387bf7db2ea5d8f/juanatamale-eastpassyunkrestaurant-08-752x1024.jpg)
Brand Identity Guideline
![](https://freight.cargo.site/t/original/i/759fcb2c44a53c35ac9c8c16e096b3a38bd6a6910ae32b50844a438fd0633ac9/1COVER-100.jpg)
![](https://freight.cargo.site/t/original/i/f444d09eae675e13e2c21008d43a10bb7b533ac3d1e0979a3391f094b77b9a11/2COLOR-100.jpg)
![](https://freight.cargo.site/t/original/i/7e65f14ca10b035ee25baa8603255dc498113033c38a1120b5a201391aea8493/3COLOR-2-100.jpg)
![](https://freight.cargo.site/t/original/i/be3fa3476f494e558d7854d1238b473d1c619afb414a0e2ddfbb17f7b456d468/4FONT-100.jpg)
![](https://freight.cargo.site/t/original/i/8280dd42208a28f27933fc17c719ced1c37e60e6761cd106f06da41518130c45/6FONT-3-100.jpg)
![](https://freight.cargo.site/t/original/i/caa25a45f69b89c26daea94f7fdc6b6ca8248b6069660912770dc086c6101fd3/5FONT-2-100.jpg)
![](https://freight.cargo.site/t/original/i/4ff25268b14dfa9e776fbea0521efbcec6baf92144c3033aad1d30212f1817ff/8LOGOS-2-100.jpg)
![](https://freight.cargo.site/t/original/i/e506a6f2297af75a4e1e429a7322c00487253ea5a22e946d58da7d97f76dfed6/7LOGOS-100.jpg)
![](https://freight.cargo.site/t/original/i/5774d9296d886ab62d45851992c7959689d67c227e1ef391ffd2b7e2f2c987b4/9ICONS-AND-DESIGNS-100.jpg)
![](https://freight.cargo.site/t/original/i/71062db6fbc7d3ac767b66754e3f244b68cf94e6985a1022e6c38257eb1a0d2e/10SOCIAL-CIRCLE-100.jpg)
![](https://freight.cargo.site/t/original/i/c4a6538d5b681aa3bde7099734f9c0381c066179cd75f47dffeee51369ad6d7e/11MERCH-100.jpg)
![](https://freight.cargo.site/t/original/i/994c5c8587ddfe5b7d6f5e0475c0078d6d60cb2ae148ed98ff21036bd9e5830c/12PRINT-100.jpg)
Early identity concepts designed when the operation was still a pop up.
![](https://freight.cargo.site/t/original/i/46cd96caca577ff88726baba587fd9ce5296ab82f2adbe0145fb9e5eeb707e85/food-truck0.5x.jpg)
![](https://freight.cargo.site/t/original/i/b87e7a69e3a97f6cdd3281d3895459d26946e6b60720911352418c2cb6ce06c9/shirt.jpg)
![](https://freight.cargo.site/t/original/i/8590e976e50c152f865d7d0da08608dfbae642574eeb461451ba954846aea8dd/takeoutlarge_150.jpg)
![](https://freight.cargo.site/t/original/i/9f9ba3d40c6aab2be96d9e789c736c10c2fced02555d9a8ace38797831557df8/box-sm.jpg)
![](https://freight.cargo.site/t/original/i/4053fdbf9b8b0672d0b1117cc4191eddaf077032b2c86c355884e5cbe0b18cd2/churro.jpg)
![](https://freight.cargo.site/t/original/i/1e0c5b2f5fc8950a8c07e3a05aa4c77194a3c231c4f967388497a0ea51d0770d/Ig-screenshot.png)
Logos and Wordmarks
![](https://freight.cargo.site/t/original/i/4ff7428734ebc2ba7cb175767251221078892881f551fe33ad9996a65a507b16/Juana_Tamale_01.jpg)
![](https://freight.cargo.site/t/original/i/62d258d000aeb6e04a49ab5387bd0485f431a8ce85448dc93ad761b2373953e2/text_01.jpg)
![](https://freight.cargo.site/t/original/i/4e73e736438818e3b289908810e3ff12ecec8a334e6d58d6bd92eb8e747662eb/Juana_Tamale_magic-man_2.jpg)
![](https://freight.cargo.site/t/original/i/5c399218e49939ae40360026993b13edafed7254326e591c33bf6a6d6c9b34a0/Juana_Tamale_V3.jpg)
![](https://freight.cargo.site/t/original/i/d364b12c2339db0ade0343c79cb29181f6c8e0a1aee820d26822fcd5479be5c0/Juana_Tamale_V2.jpg)
Menus & Event Posters
![](https://freight.cargo.site/t/original/i/2ae579918b42a1a57dc3ab5a0e23f50633c9d731757974103b7487fd79f2f2f8/1_media-tasting_treatment_small.jpg)
![](https://freight.cargo.site/t/original/i/5be1d08e9fbf6fe8f04667074d1c1067d716677d9e3b239ef2185ddd9a7146d4/2_media-tasting_treatment_illust_small.jpg)
![](https://freight.cargo.site/t/original/i/252df20fc43b0ac6977dd1d67d999583c16443518f416119803309619c713045/juana_new-year-day.jpg)
![](https://freight.cargo.site/t/original/i/8f137d5814dd590ba9fbbca073fc2d1e86f5cdd454615cfbe03501c1a40cf64f/juana_new-year-day1.jpg)
![](https://freight.cargo.site/t/original/i/28c4cab2c33c40f849ed37037e4e04e71eb56dc9fb25d5f59e6e0fccc9f9b7ab/juana_new-year-day2-copy.jpg)
![](https://freight.cargo.site/t/original/i/4c61c7266d412abb7931e7212fe11eae50886a5bda45c74e296521c9c31042ce/surprise_final_sm.jpg)
![](https://freight.cargo.site/t/original/i/4dedba194abab5024f771d1aa1e9d72673d0f5490009745c685825f11ea5905f/birria_popup_fix_sm.jpg)
![](https://freight.cargo.site/t/original/i/fe0a271db2147d6b7261eed9df3a1ddcd70d0e7ce04c00f52d6818025cd34a7f/juana-redo-22-23.jpg)
![](https://freight.cargo.site/t/original/i/09c2637258940784c06e3e5e8e7fa1b3bc9697bb953b20c56116bca0e285c611/420-juana_poster.jpg)
![](https://freight.cargo.site/t/original/i/ec37a19356c82585735e95f4c36bf00cae0795e84d65ef39cd6081e1e7b703d0/poster-mock-.jpg)
![](https://freight.cargo.site/t/original/i/03f4265cd7f77d92ec86d34c868232b8180b9ecb655355d9b182adf634e55b62/JUANA-TAMALE--MARCH-12_FINAL.jpg)
![](https://freight.cargo.site/t/original/i/b06d772096cdde561e6dd0e2542b1dae3f42175eae31d2c9d5b1af517237a8d9/juana-toads.jpg)
![](https://freight.cargo.site/t/original/i/f829ae8c57849dc58ba2b5c7d0346e393c4f246cb2f499386012192e70880689/2021_menu-flyer_18.jpg)
![](https://freight.cargo.site/t/original/i/f983cce994566d69546729f865fee9bfc67070eaff84fb116ea6eafe6ea63fc2/shaman-gummy-worms.jpg)
![](https://freight.cargo.site/t/original/i/45da158691df8e26f40ff661dd07728ab2376c85d036a49a2d2088f41d26af09/big-crystal_JT_J_30.jpg)
![](https://freight.cargo.site/t/original/i/c88121bbb2df7b707dbc5cfc0a3b5a87a02450209c9697a63017be26b5469635/JT_J_30.jpg)
![](https://freight.cargo.site/t/original/i/9f5c25e6b745d0c2966394680afc0facef6aaa7b344c81b1f497e862ca75e01a/frog-big_JT_J_30.jpg)
![](https://freight.cargo.site/t/original/i/d777b9d7e2c9c50a1b81abd2adc9860edb7646ae00941684578d4ae984051235/menufix.jpg)
![](https://freight.cargo.site/t/original/i/84a2f21d63484ada3a11ce4ec6a60dc9164705364863099d34fb302f4b3ed75e/details.jpg)